Stronger Relationships.

Smarter Fundraising.

Better Results.

Gift Clarity helps nonprofits get better fundraising results from their limited time and resources by providing a strategic roadmap for intentionally connecting with donors.

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Stronger Relationships.

Smarter Fundraising.

Better Results.

Gift Clarity helps nonprofits get better fundraising results from their limited time and resources by providing a strategic roadmap for intentionally connecting with donors.

Learn More
Gift Clarity

Fundraise with Confidence

Fundraising Health Check

Trends, risks, and opportunities for your organization identified in your donor data. The profound story hidden in your data, uncovered.

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Strategic Planning

Roadmap to identify your fundraising potential, build your portfolios, and exceed your goals. Invest in your donors, and they will invest in you.

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Fundraising Excellence

For fundraisers by fundraisers.

40+ years of fundraising experience.

$3+ billion raised.

Stop Guessing. Start Growing.

Good fortune is what happens when opportunity meets with planning.

Maximize your precious fundraising resources. Build strong relationships with your donors. Use customized recommendations for meeting the right donors at the right time.

Gift Clarity takes the guesswork out of fundraising.

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What Gift Officers Say

Using Gift Clarity gives me a feeling of accomplishment as I drive home knowing that I'm moving the needle each and every day.

Strategic Planning

Informed by 40+ years of experience and supplemented by cutting edge analytics, Gift Clarity's Fundraising Strategic Plan provides a comprehensive snapshot of where your organization has been, where it is now, and gives succinct, actionable recommendations to acheive your fundraising goals.

Donors by age and loyalty
80/20 rules

Fundraising Health Check

Comprehensive metrics on your fundraising performance, with comparisons to industry standards.

Donor Identification

Your best major giving donors and planned giving prospects, identified and categorized

Tap Unrealized Potential

Discover high potential donors with a propensity to give, already in your donor database.

Staff Staging

Grow your staff to maximize ROI with well defined checkpoints.

Best Practices

Follow industry best practices such as the CGP National Standards.

Better Results

Gift Clarity's donor engagement platform saves fundraisers their most precious asset - time. Gift Clarity gives fundraisers an assist, helping them spend less time scheduling and planning and more time doing what they do best - connecting with donors.

No Donor Left Behind

Gift Clarity recommendations assist fundraisers to engage their entire portfolio, ensuring each donor gets the attention they deserve.

Proactive Engagement

Invest in building donor relationships via ongoing engagement. Gift Clarity's recommendations will make sure you meet the right donors at the right time.

Best Practices

Gift Clarity assists in tracking engagements, with pointers on what to ask and what to listen for. Maximize the value of each donor touch.

Available Everywhere

At your desk or on the go, Gift Clarity's cloud-based platform is always there for you.

Gift Clarity Online
Eddie Thompson

Eddie Thompson has spent his entire career serving nonprofits. He has planned thousands of estates, which has generated billions of dollars to charity during his thirty plus years working with nonprofits. Eddie speaks to organizations from coast to coast on successful fundraising techniques, nonprofit management and charitable estate planning and has garnered many honors during his distinguished career. He credits his parents with shaping his personal and professional path; they were very poor, but very generous.

Gift Clarity is the manifestation of the relationship building techniques Eddie has developed over his career. These time-tested strategies and techniques for building donor relationships can be used by any nonprofit to build a larger and more robust base of donors.

Eddie Thompson

"If we merely aim for the industry standard, then our goal is mediocrity. Emulating the average nonprofit, we are destined to live with all the problems the average nonprofit faces. So, we suggest you aim to be exceptional in your approach to fund development."